Category: fashion moment

The bassike Paddington terrace Store has undergone its first transformation since opening in 2009. The store design reflects the bassike evolution having grown from the original organic cotton jersey collection to including women’s & men’s ready to wear, japan made denim, accessories & fine jewellery, and bassike mini collections.

Bassike’s Deborah Sams & Mary Lou Ryan have partnered with Akin Creative on the store design which elevates the spatial experience through contemporary furnishings & premium design details.

On the ground floor a blending of materials sees hand-selected silver travertine worked across point of sale bench tops, soft grey Italian leather upholstered display plinths, and flax linen fitting rooms carpeted with sisal and finished with artek stools. A central staircase in powder coated steel leads to the lower ground which is anchored by tonal woven rug and Hans Wegner occasional chairs which open out onto a quiet rear courtyard with a teddy-bear magnolia tree & a circular steel planter framed by white concrete plinth stools, cultivating a relaxing environment for shoppers.

“We’ve enjoyed creating the new space in which we have continued to evolve with the brand. Each of our stores have subtle points of difference while always feeling familiar and true to the bassike DNA.” – Deborah Sams, co-founder & director – bassike.

“Redesigning bassike Paddington has allowed us to align the Paddington flagship with the bassike brand as it stands today, but also how we envisage the brand growing over the coming years.” – Mary Lou Ryan, co-founder & director – bassike.

bassike Paddington
26 Glenmore Road, Paddington NSW 2026
Monday – Saturday: 10am – 6pm
Thursday: 10am – 7pm
Sunday: 10am – 4pm