West Elm Melbourne opens its doors today (10am) including for the first time in Australia West Elm Market – coffee and shopping yes please! The store looks really great and the visual merchandising is impressive, I am particularly in love with the indoor vertical wall garden – yes it is real!
I was lucky enough to have a store tour yesterday to and to attend the launch party last night. Here is your first glimpse inside the 2 level store. Don’t forget if you don’t live in Melbourne (or Sydney) you can shop online here
West Elm 464 Chapel Street South Yarra